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Generation Up - Ashima Shiraishi & Kai Lightner
Generation Up - Ashima Shiraishi & Kai Lightner

Media Kits & Advertising

Thank you for your interest in advertising with Rock and Ice. To obtain a copy of our media kit about print and digital advertising, please complete the following fields. An email will immediately be sent to you.

Contact the Advertising Department

Ben Yardley,
Advertising Sales Manager
(970) 704-1442 x 119

Paula Stepp,
Associate Publisher
(970) 704-1442 x 116

Digital/Web Advertising
Shannon Standefer,
Digital Sales Director
970-704-1442 x 120

Advertising and Marketing
Rock and Ice and ASCENT
2567 Dolores Way
Carbondale Colorado, 81623
fax (970) 963-4965

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Climb Safe


John Long: Channel Surfing
As far back as I could remember I’d wondered which of mankind’s faiths and illusions I could choose as my sustaining light, and I’d chosen the greatest existential pathology of them all: that if I worked hard enough, and smartly enough, my greatest challenges would someday flow effortlessly under my hands like glassy Malibu swells.
El Cap's Hardest: Wings of Steel
The first ascent of the Great Slab on El Cap sparked climbing’s biggest character assassination, a fit that began with chopped ropes and now, nearly 30 years later continues with online vitriol that is piled nearly as high as the Big
Stone itself. With the second ascent of the wall completed just this summer after countless days and some 500 feet of falls, redemption for the FA team may finally be at hand.
The Locomotive: Roy McMurtrey – 87 and Still Climbing
Roy McMurtrey was born in the north woods of Idaho on October 18, 1928. He started climbing mountains in 1972 and summited Mount St. Helens at 9,677 feet—before it erupted. Roy is now 87 years old and he’s still going strong. This is Roy McMurtrey’s Story.
Charlie Fowler American Alpinist
That Charlie Fowler would meet his end while doing what he loved is no huge surprise given the sheer volume of his climbing. At age 52, he'd racked up three and a half decades of it, and had carried his quiet air of a seasoned survivor from hard rock to the high-risk games of alpine climbing and soloing.
Black Diamond Vapor Helmet
When I saw that the new Vapor weighed just 6.6 ounces, or not that much more than my (official) Broncos ball cap, I figured that the helmet couldn’t possibly amount to much in the way of coverage and protection. Yet the Vapor offers as much head coverage as any helmet, including those of twice the weight.

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