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Generation Up - Ashima Shiraishi & Kai Lightner
Generation Up - Ashima Shiraishi & Kai Lightner

Media Kits & Advertising

Thank you for your interest in advertising with Rock and Ice. To obtain a copy of our media kit about print and digital advertising, please complete the following fields. An email will immediately be sent to you.

Contact the Advertising Department

Ben Yardley,
Advertising Sales Manager
(970) 704-1442 x 119

Paula Stepp,
Associate Publisher
(970) 704-1442 x 116

Digital/Web Advertising
Shannon Standefer,
Digital Sales Director
970-704-1442 x 120

Advertising and Marketing
Rock and Ice and ASCENT
2567 Dolores Way
Carbondale Colorado, 81623
fax (970) 963-4965

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Climb Safe


The Stonemasters Climb at Pirates Cove
John Long relives the adventures of the Stonemasters when they first began rock climbing at Pirates Cove at Newport Beach, California.
Jah Man (5.10) Sister Superior
The mighty Jah Man checks in at a legit 5.10c. It’s not some super-hyper-sandbagged mid-range 5.11 masquerading as a 5.10+. Jah Man tackles Sister Superior’s sheer West Face via 250 steep feet of Wingate sweetness with exposed climbing, plus great gear and perfect belay ledges.
A Tour of Magic and Mystery
In October, Doug Robinson, 61, perhaps the only pioneer from Yosemite's Golden Age who remains active, established, with Michael Thomas, 39, a 20-pitch alpine rock route on the southwest face of Mount Whitney (14,497 feet) in California's Sierra Nevada.
An Encounter with Fred
Joe Josephson phoned with an interesting proposal: Fred Beckey had come to town for a reunion of Montana's Dirty Sox Club, a guild of Montana climbers from the 1960s through the 1980s.

If anyone has earned an honorary membership in a group named Dirty Sox it is Washington's Fred Beckey, sovereign of American DirtBag Climbers.
NiteHawk Eco Headlamp Review
The new kid on the block, NiteHawk, a Canadian outfit, enters the lamp fray with a proprietary light “emitter” that its designers say is “beyond the LED”—and will “replace existing lighting in the not-so-distant future.”

Medical Advice

Training Tips

Gear Advice