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Generation Up - Ashima Shiraishi & Kai Lightner
Generation Up - Ashima Shiraishi & Kai Lightner

Media Kits & Advertising

Thank you for your interest in advertising with Rock and Ice. To obtain a copy of our media kit about print and digital advertising, please complete the following fields. An email will immediately be sent to you.

Contact the Advertising Department

Ben Yardley,
Advertising Sales Manager
(970) 704-1442 x 119

Paula Stepp,
Associate Publisher
(970) 704-1442 x 116

Digital/Web Advertising
Shannon Standefer,
Digital Sales Director
970-704-1442 x 120

Advertising and Marketing
Rock and Ice and ASCENT
2567 Dolores Way
Carbondale Colorado, 81623
fax (970) 963-4965

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Climb Safe


John Long: Guilty Pleasures
Lynn Hill and I spent the winter of 1981 in Las Vegas, climbing daily at Red Rocks and plowing through nights at dead-end jobs. After roughly 10 seasons of climbing 300 days a year, my learning curve had flattened and I found myself singing the same old song.
Not So Fast: Lessons From a Father-Son Trip to Patagonia
Every couple of years, my son Tim, Jr. and I take a climbing trip together. Usually we pick one of my “dream climbs”—those classic routes that you always hear about, but seem too difficult to consider seriously. But my son encourages me to climb harder than I think I can, and together we have done The Scenic Cruise, The Naked Edge, Primrose Dihedrals and most recently Lotus Flower Tower. It is especially cool for me both to tick a lifetime goal and climb with my son.
Crag Clown
It's fall, but the Red River Gorge is so humid we're all looking for a break from the heat. The lights are finally set for a portrait I'm taking of a big name, 5.14-sending sponsored athlete, when over walks Nelson Carayannis, a climber of considerably less talent and strength. Carayannis, casually gripping a Gatorade bottle, asks if I'm ready.
TNB: American Dirtbag
Where are all the dirtbags? I'm not talking about these imposter dirtbags, the new-age lurkers taking up all the parking spots at Camp 4, Indian Creek and Miguel's Pizza with their pimped-out, Direct TV-receiving Sprinter vans that look like college dorm rooms on 26s.
Patagonia Karakoram
A climber’s approach shoe is asked to do more jobs than Jesus, the guy on whose shoulders rests both the salvation and destruction of the human race, depending on which sect you listen to.

Medical Advice

Training Tips

Gear Advice