Here at Rock and Ice, we’ve always envied the masterful writing, photography, and movie-making that Outside magazine and Outside TV produce year after year after year. But our jealousy just evaporated, because we’re now all part of the same family. That’s because our parent company, Pocket Outdoor Media (POM), has acquired these iconic brands, along with Gaia GPS (the leading mobile mapping application for backcountry adventure), athleteReg (one of the world’s largest event registration services), and Peloton magazine (the highly respected cycling publication).
And on top of that, our bigger, better new company will be known as Outside. You can read more about this news here.
The acquisition of these brands and rebranding of POM as Outside, which was announced today by our CEO Robin Thurston, is great news for fans of Rock and Ice—and even better news for members of our Active Pass program. “Everything we do is driven by a belief that a hike, run, ride, or yoga practice can change your life,” said Thurston, “and these amazing brands will help us fulfill that mission by expanding the content and experiences we can offer you.”
That means more stories about inspirational athletes, more videos from life-list destinations, more road trips, more recipes, more fitness tips, more gear reviews, and more creative ideas for getting out and living the life you’ve been dreaming about. At Rock and Ice, we’re especially excited to start working with such a wide array of talented editors, writers, photographers, and designers with so many diverse outdoor passions.
And how about the serious upgrades that Active Pass members will get? As we bring these brands onto our platform, you’ll see new benefits added to the membership: advanced navigation tools that’ll keep you safe while skiing and backpacking; exclusive access to first-run documentaries; access to member-only events and adventures; expanded gear discounts; and—of course—the option to select an Outside annual subscription. This is all in addition to hundreds of dollars in value in the form of premium digital content, magazines, event entries and photography, training plans, recipes, books, a personalized feed, and interactive experiences with editors, pro athletes, coaches, and other experts.
It’s a sweet deal, and with spring just around the corner, it’s the perfect time to tap this newly expanded archive of fitness, nutrition, gear, and training expertise. Wanna go faster, farther, and fitter this summer? Click here to get started.